Marketing: Principles and Perspectives with Online Learning Center Premium Content Card + SmartSims by Raymond W. LaForge

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Author
Raymond W. LaForge
Publisher
Date of release
Pages
0
ISBN
9780073225692
Binding
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
5
68

Book review

Marketing: Principles and Perspectives, 5e is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, 5e offers the latest coverage and quality supplements, but is still approximately $20 less than most principles of marketing competitors. The perspectives approach is present in the fifth edition; however, the over-riding theme concentrates on building customer equity.


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